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Posted by superadmin on 26/07/2013 13:05 in 2013

TCDC in collaboration with Asia Books offer inspirational books written by CU2013’s speakers which will give the clear image of design thinking, finding the unmet needs and insights and service design.

Exclusive for CU2013! We are opening the pre-order of CU2013’s speakers’ books. Get a 15% discount and participate in the book signing session with Naoto Fukasawa, Marc Stickdorn and Andy Miah.

To pre-order, please fill in the form below and send e-mail to by 31 July, 2013.


Telephone number:

Book title:

Number of item:

* Payment should be made upon receiving the book at Asia Books booth at CU2013, Scala theater, by 8 September 2013, 17.00.


Books available for pre-order

Super Normal: Sensations of the Ordinary (2007)

Naoto Fukasawa, Jasper Morrison

Price: 1,150 baht



The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of “super normal design”: alongside examples of anonymous design like the Swiss Rex vegetable peeler to Dieter Ram’s 606 shelving system.


This is Service Design Thinking: Basics, Tools, Cases (2012)

Marc Stickdorn , Jakob Schneider

Price: 830 baht



Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics,Tools and Cases.


The Olympics: The Basics (2012)

Andy Miah, Beatriz Garcia

Price: 725 baht



The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy, management and economics, corruption, terror and activism, the rise of human enhancement, ethics and environmentalism.


The Medicalization Cyberspace (2008)

Andy Miah, Emma Rich

Price: 1,530 baht



The entire infrastructure and culture of medicine is being transformed by digital technology, the Internet and mobile devices. Cyberspace is now regularly used to provide medical advice and medication, with great numbers of sufferers immersing themselves within virtual communities. The Medicalization of Cyberspace is the first book to explore the relationship between digital culture and medical sociology: How will the rise of digital communities affect traditional notions of medical expertise? And how should we regard hype and exaggeration about science in the media and how can this encourage public engagement with bioethics? This book looks at the complex interactions between health, medicalization, cyberculture, the body and identity.

Picture credit: Amazon


Story: TCDC

The shortage of resources…

The increased number of senior citizens…

The relocation of world’s economic centre…

Story: TCDC

Through archives and records of our actions, the evidence of our existence is embedded in the data. On the other hand, the data also influences how we see the world and resulting into our actions. A tweet by Lev Manovich, a media theorist, stated that, “19th century was defined by the novel, 20th century culture by the cinema, the culture of the 21st century will be defined by the interface.” This notion may become true to the extent. So could the interface such as data visualisation improve our understanding of the reality of the world? Could it be used as a tool for knowledge cultivation?



Story: Atipong Amornwongpeeti

Heard of a Zipcar? Own a Nokia phone? Chances are that at least a couple of products and services you have been in contact with bear the fingerprint of Chris Downs, a brilliant mind who trailed the blaze for service design. However, as the field has garnered more disciples, this pioneer, now a Principal at Method, has forsaken the foundation assumptions of service design he formulated in its early days for a new vision that gives a new role to insights and better suits the current landscape.


Story: Sommanassa Ngernsa-ard

Professor Andy Miah’s interest has expanded extensively beyond his degrees in Science, Bioethics and Medical Law to other topics that concern emerging technologies and human enhancement. Basically, he advocates the use of technology to enhance humans, individually and socially. His books, lectures and articles usually advocate people to ponder about future of humanity beyond the current context so as to design it without restricted boundaries. His project #media2012 inside the mega event such as Olympics, for example, was also targeted to enhance humans socially with the power of digital media and citizen journalism. This article will seek to provide an insight to those innovative ideas that are centred around humans.