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Posted by superadmin on 02/07/2013 10:05 in 2013

Story: Atipong Amornwongpeeti

VDO credit to Design Thinking Overview from Patrick Jenkins on Vimeo.


Design thinking refers to the application of designers’ innovation processes or thinking methods to solving problems, including those that might belong to some other disciplines.

Five principal components of design thinking are as follows:

1. Fieldwork research

Fieldwork research is indispensable for design thinking. This can take various forms, running the gamut from observation and discussion with the consumers to actually involving them in the innovation process and collaborating with them. These fieldwork research methods will give designers a clearer insight into the target group’s unmet needs and perspectives on the problem as well as allow them to evaluate the concepts with which they are tackling the problem.

2. Collaboration

Apart from working with the target group as mentioned above, collaboration is another key component of design thinking. With expertise from different fields, a multidisciplinary team will be able to better anticipate challenges that can arise and thus come up with solutions that are more circumspective and truly innovative.

3. Hands-on experimentation

One of the quickest ways to pinpoint weaknesses and implementation problems of a piece of work is to create a quick prototype and test it. The more flaws you discover during this process, the better, as it allows you to correct them before your product goes through to the development process and spare your valuable resources from being wasted on a product or a service that does not work in the future.

4. Visualisation

Visualisation, be it mock-ups, story boards, or even role-playing, is worth its weight in gold for design thinking as it gives a concrete and tangible form to abstract concepts, allowing them to be communicated and scrutinised with greater ease and more effectively. This is especially essential in the context of collaboration where ideas are constantly exchanged between team members.

5. Concurrent business analysis

Although business analysis is usually reserved for the after-development phase as an additional step in a traditional model, design thinking prefers to have it conducted in tandem with product or service development so as to create a more complete picture and allow for radical innovation. This in turn helps designers better anticipate what kind of strategies the new product or service will need in order to gain a competitive edge.


Thanks to these components, design thinking lends itself to solving problems of different kinds, including those outside the purview of traditional design. Therefore, the influence of design thinking is started to be seen across disciplines, and this is especially true for service design and experience design. The integrative innovation process that design thinking offers seems to help service and experience designers grapple with their unique challenge of having to design experiences, which are ever-changing in nature and yield no ultimate product, better.


Story: TCDC

The shortage of resources…

The increased number of senior citizens…

The relocation of world’s economic centre…

Story: TCDC

Through archives and records of our actions, the evidence of our existence is embedded in the data. On the other hand, the data also influences how we see the world and resulting into our actions. A tweet by Lev Manovich, a media theorist, stated that, “19th century was defined by the novel, 20th century culture by the cinema, the culture of the 21st century will be defined by the interface.” This notion may become true to the extent. So could the interface such as data visualisation improve our understanding of the reality of the world? Could it be used as a tool for knowledge cultivation?



Story: Atipong Amornwongpeeti

Heard of a Zipcar? Own a Nokia phone? Chances are that at least a couple of products and services you have been in contact with bear the fingerprint of Chris Downs, a brilliant mind who trailed the blaze for service design. However, as the field has garnered more disciples, this pioneer, now a Principal at Method, has forsaken the foundation assumptions of service design he formulated in its early days for a new vision that gives a new role to insights and better suits the current landscape.


Story: Sommanassa Ngernsa-ard

Professor Andy Miah’s interest has expanded extensively beyond his degrees in Science, Bioethics and Medical Law to other topics that concern emerging technologies and human enhancement. Basically, he advocates the use of technology to enhance humans, individually and socially. His books, lectures and articles usually advocate people to ponder about future of humanity beyond the current context so as to design it without restricted boundaries. His project #media2012 inside the mega event such as Olympics, for example, was also targeted to enhance humans socially with the power of digital media and citizen journalism. This article will seek to provide an insight to those innovative ideas that are centred around humans.