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Posted by superadmin on 14/06/2013 11:05 in 2013

Workshop by Idris Mootee

Creativities Unfold, Bangkok 2012

Story: Nattima Wichayapinyo

 

In one and a half day workshop, Idris Mootee introduced the concept of ‘Design Thinking for Innovation’ that combined key wisdoms from two schools of thought:

1) B-school (Business School): focuses on logical thinking based on observable facts and forecast the future.

2) D-school (Design School): emphasises on creativity, imagination and exploration of new possibilities.

 

As a result, Design Thinking is the search for a magical balance between structure and chaos, logic and intuition, which help generate innovative ideas and business opportunities.

Two reasons accounted for failure in large companies are:

1. Overlooking the real problems. Large businesses concern too much on profit making. The focus is on what they have to offer rather than the needs of customers.

2. Organisational complexity. Multi-level organisations are unlikely to keep pace with the market changes. Nokia is a prime example that currently struggling from its poor ability to adapt to the evolving cell phone market. Similar to Kodak, the former leader in photographic industry that could not survived the digital era.

 

Idris demonstrated some of the new product developments emerged from the Design Thinking:

● Hands-free public toilet. Many people find touching toilet seat (lifting and lowering) quite an unpleasant experience, especially when it comes to ‘public toilet.’ To tackle this challenge, an innovative ‘hands-free’ toilet was developed to allow users to reposition the seat with a simple foot pedal. This demonstrates that innovation does not necessarily involve advanced technologies. Instead, the core to designing it is in the comprehension of consumer’s problem.

● Personal mobility device. Though wheelchair provides mobility, it also lowers the chance for elderly to get up and walk again. In response to our future challenge with worldwide aging population, a new personal mobility device was designed combining functions of a wheelchair and a walker. This will provide better health and living quality for older generation.

ROLES OF DESIGN THINKING IN CREATIVE BUSINESS

1. Conceptualisation. Helps generate ideas, innovations, and business opportunities.

2. Inspiration. Makes people believe and realize new possibilities.

3. Humanisation. In this technology-driven world, consumer is craving more and more for a human touch.

‘Think & Feel’ is therefore a must in every business.

4. Optimisation. Helps increase efficiency and reduce consumption for a more sustainable future.

 

10 TAKE-AWAYS FOR CREATIVE ENTREPRENEUR

1. Always think about industry breakpoints – when it comes to the point that there is nothing new to offer in the market means it is time to explore new space.

2. Think about your industry largest player’s dogma – look through it and find that ‘weakest link’, even the strongest has one.

3. Develop the perspectives about the future of your industry – you might not get it right from the first time, but practice makes perfect.

4. Do not assume that the most powerful one will win out – the biggest doesn’t mean the best; therefore, be the fast-moving attacker.

5. Resist the temptation of emulating other players – follow “best practice” is the worst business strategy on earth.

6. Design + Technology is a powerful combination – they are born for each other. Just balance them right

7. Use design thinking and strategic foresights to drive planning – understand the future needs, bring out your own opportunity, and go for it!

8. Avoid being too driven and reactive to outside forces – the minute you respond to the outside, you loose focus on your future.

9. Design thinking is putting the “human” back to the business equation and is required from every level of the organization – it’s time for the machine to be humanized.

10. There are just too many people working at Wall streets – All they do is ‘trade’ but they ‘create’ nothing.

 

Last words

– What is known as ‘trendy’ is already obsolete. Give it up and find your future possibility.

– To identify what could be a big-bang business innovation, you must find out if 1) it would radically change consumer behavior. 2) it would significantly improve the economic of the company.

 

CATEGORIES

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Story: Atipong Amornwongpeeti

Heard of a Zipcar? Own a Nokia phone? Chances are that at least a couple of products and services you have been in contact with bear the fingerprint of Chris Downs, a brilliant mind who trailed the blaze for service design. However, as the field has garnered more disciples, this pioneer, now a Principal at Method, has forsaken the foundation assumptions of service design he formulated in its early days for a new vision that gives a new role to insights and better suits the current landscape.

 

Story: Sommanassa Ngernsa-ard

Professor Andy Miah’s interest has expanded extensively beyond his degrees in Science, Bioethics and Medical Law to other topics that concern emerging technologies and human enhancement. Basically, he advocates the use of technology to enhance humans, individually and socially. His books, lectures and articles usually advocate people to ponder about future of humanity beyond the current context so as to design it without restricted boundaries. His project #media2012 inside the mega event such as Olympics, for example, was also targeted to enhance humans socially with the power of digital media and citizen journalism. This article will seek to provide an insight to those innovative ideas that are centred around humans.