Please Add the Website
to Your Mobile Home Screen

1. Click on menu button
2. Select Add to Home Screen
3. Click Add!


Continue with Mobile Site

Posted by superadmin on 04/09/2013 20:05 in 2013


Story: Sommanassa Ngernsa-ard

Since 1980, Naoto Fukasawa has created hundreds of design ranging from wristwatch, coffeemaker, armchair, mobile phone to fruit juice packaging. The prolific talent has worked in collaboration with many emblematic brands as Thonet, B&B Italia, Artek, Maruni, Majis and Muji. More than 50 prestigious design awards are given to him. This article will elaborate the principle to which Fukasawa adheres in the making of his much-revered designs.

Design the necessity

Fukasawa is convinced that a designer should design to serve lacking necessity. He or she should seek to craft a better relationship between objects and people rather than just create one object after another endlessly. In the process of designing, a designer should decide which factor is most significant to the final product and stay focused on it. He or she must not let himself or herself be overtaken by excessive elements. Putting something irrelevant in just to express oneself would not complement the product but spoil it.

One prime example of the designs that could shed light on this concept idea is “Shiba,” the cookware collection Fukasawa designed for Alessi. Unlike traditional cookware, Shiba pans do not appear bulky. The sizes are calculated to meet the need of families nowadays with fewer members. Unnecessary details are cut down to minimal with the use of multiply mirror and wooden material that makes them fit for any kitchens. These pans are so sleekly inviting and practical for use that they are recognised with 2011 Good Design award.



Design for use without thought

Apart from designing the necessity, Fukasawa also has a firm belief that people should not have to think about an object at all when they are using it. A good design should blend seamlessly with its surrounding and let the user discover its function instinctively. The Japanese designer calls this design philosophy “Without Thought.”

To explain this concept further, he analogises such a product-using experience to our behaviour when we are walking. As we pace forward, we choose the surface for each step intuitively that no thought is needed. Only our subconscious is working when our feet recognise rough or smooth plain as we stride on. Similarly, a good design will dissolve naturally into our behaviour while we incorporate it into our lifestyle without having a thought.

A classic epitome of this idea is the wall-mounted CD player Fukasawa created for MUJI. His inspiration started with a recollection of kitchen fan with which everyone should be familiar. Once the power string of the CD player is being pulled down, the CD will start to spin around like fan’s blades and music will drift out of it. Since people know how a kitchen fan operates, there is no need for us to study the manual intensively before we can actually enjoy it. From this, Fukasawa is able to introduce a newer product through the old sensation yielded by the object people already know about.

In conclusion, Fukasawa’s products stand distinct from others’ because his focus is not to have an innovative product that could incite a big wow. He puts an emphasis on creating an object not for the sake of the object itself but for betterment of the relationship between an object and the people. His designs do not have unnecessarily complicated features so they allow people to become fairly natural when in use.


Photo credit:


Story: TCDC

The shortage of resources…

The increased number of senior citizens…

The relocation of world’s economic centre…

Story: TCDC

Through archives and records of our actions, the evidence of our existence is embedded in the data. On the other hand, the data also influences how we see the world and resulting into our actions. A tweet by Lev Manovich, a media theorist, stated that, “19th century was defined by the novel, 20th century culture by the cinema, the culture of the 21st century will be defined by the interface.” This notion may become true to the extent. So could the interface such as data visualisation improve our understanding of the reality of the world? Could it be used as a tool for knowledge cultivation?



Story: Atipong Amornwongpeeti

Heard of a Zipcar? Own a Nokia phone? Chances are that at least a couple of products and services you have been in contact with bear the fingerprint of Chris Downs, a brilliant mind who trailed the blaze for service design. However, as the field has garnered more disciples, this pioneer, now a Principal at Method, has forsaken the foundation assumptions of service design he formulated in its early days for a new vision that gives a new role to insights and better suits the current landscape.


Story: Sommanassa Ngernsa-ard

Professor Andy Miah’s interest has expanded extensively beyond his degrees in Science, Bioethics and Medical Law to other topics that concern emerging technologies and human enhancement. Basically, he advocates the use of technology to enhance humans, individually and socially. His books, lectures and articles usually advocate people to ponder about future of humanity beyond the current context so as to design it without restricted boundaries. His project #media2012 inside the mega event such as Olympics, for example, was also targeted to enhance humans socially with the power of digital media and citizen journalism. This article will seek to provide an insight to those innovative ideas that are centred around humans.